Apr 20, 2013

Air Canada's score: Women 0, Cosmetics Industry 1

Air Canada's 360 magazine shows an image of women being trained in the "art of proper makeup application and grooming" to be flight attendants.  I found it ironic that 50 years later, the "art" has become so ubiquitous that Air Canada doesn't have to pay women to learn it.  Media conditioning by the cosmetic industry has ensured that everyone (including women) expects makeup and women to go together. 

Score: Women 0, Feminism -1, Cosmetics Industry 1.   #MediaConditioningWorks.